The Marketing Team
A marketing team comes together to deliver a killer new product, told through emails.
AUTHOR’S NOTE: Look we’ve all been on shitty email threads at shitty jobs. This is just my contribution to the canon. Expect a short story in your inbox every Wednesday.
DATE: 08/15/22 3:04pm
SUBJECT: FWD: Exceletor Industries RFP
FROM: Dana <CEO@BWDesign.com>
TO: Jayson <J.Willems@BWDesign.com>
CC: Design Launch Team <Launch@BWDesign.com>
Jayson + co.
Check out pdf below. New client—small ask but big $$. Their CEO is old cohort from HBS. Turnaround is quick. He needs for pres next week or right after. Jayson, can you hop on phone?
I want everyone to start ideating around 'the next generation of satellite.' If we nail this we are AOR for all future asks around this arm of their business— predicting 300MM+ rev in two yrs.
/- D
/- - - - - - - - - - - - - - - - - - - - - - -
| Hey all,
| Thank you for your time today. Excited to hear more about this mesh of satellites.
| Will get team on this now.
|
| - Dana Reymonde
| CEO, B.W. Design + Consultancy
DATE: 08/15/22 3:07pm
SUBJECT: RE: FWD: Exceletor Industries RFP
FROM: Jayson <J.Willems@BWDesign.com>
TO: Dana <CEO@BWDesign.com>
Dana,
Is there a style guide? Want to make sure team has all the pieces.
Jayson
DATE: 08/15/22 3:09pm
SUBJECT: RE: RE: FWD: Exceletor Industries RFP
FROM: Jayson <J.Willems@BWDesign.com>
TO: Dana <CEO@BWDesign.com>
Apologies, found it. Nvmind. Calling now.
Jayson
DATE: 08/15/22 3:25pm
SUBJECT: Exceletor Satellite Network
FROM: Jayson <J.Willems@BWDesign.com>
TO: Design Launch Team <Launch@BWDesign.com>, Fred K. <F.Kirkman@BWDesign.com>, Aly M. <A.Montrose@BWDesign.com>
BCC: Dana <CEO@BWDesign.com>
Hi folks!
Attached is the RFP and styleguide for an up-and-coming tech company (think satellites but sky's the limit).
This is a dream client. Jobs like these don't come around often but when they do we need to knock it out of the park. Simple ask—2D, infographic style for a short internal presentation with the potential for it to go external if approved. They have huge social presence as well and could boost BW there—in addition to a budget that finally makes sense in this day and age.
Let's go forth and rock this!
Jayson
DATE: 08/15/22 3:27pm
SUBJECT: Exceletor Satellite Network
FROM: Aly M. <A.Montrose@BWDesign.com>
TO: Jayson <J.Willems@BWDesign.com>
CC: Design Launch Team <Launch@BWDesign.com>, Fred K. <F.Kirkman@BWDesign.com>
Thanks for this Jayson!
Quick question- The style guide has a lot of info re: iconography we typically don't see in one of these: skulls, nuclear symbols, nuclear clouds, cities in nuclear explosion etc. etc. Are we sure this is just satellites?
Aly
~✨I make dreams for a living✨~
DATE: 08/15/22 3:28pm
SUBJECT: Exceletor Satellite Network
FROM: Jayson <J.Willems@BWDesign.com>
TO: Aly M. <A.Montrose@BWDesign.com>
Aly,
This is a question that could be addressed offline just as easily as an email to the whole team. Come find me when you have a second.
Jayson
DATE: 08/15/22 5:22pm
SUBJECT: Exceletor Satellite Network
FROM: Jayson <J.Willems@BWDesign.com>
TO: Design Launch Team <Launch@BWDesign.com>, Fred K. <F.Kirkman@BWDesign.com>
Hey all,
Just checking in before I head out for the evening. Does everybody have everything they need? Sorry for last minute change with Aly but we'll have another PS+AE specialist onboarded by tomorrow.
Don't stay up too late!
Jayson
DATE: 08/16/22 9:22am
SUBJECT: Exceletor Satellite Network
FROM: Jayson <J.Willems@BWDesign.com>
TO: Dana <CEO@BWDesign.com>
CC: Design Launch Team <Launch@BWDesign.com>, Fred K. <F.Kirkman@BWDesign.com>
Dana,
Attached below is a mp4 v1 of what the team put together since we started yesterday afternoon. I am so proud of this piece and I know it will be a touchstone of clarity in this space. Can't wait for you to check it out. Let me know if this works and I can send you full res for client.
Jayson
DATE: 08/16/22 9:23am
SUBJECT: LOL Look at this
FROM: Fred K. <F.Kirkman@BWDesign.com>
TO: Marybeth Kirkman <MK83@gmail.com>
Lol look at this video. This is what I was up til 1am working on last night.
Your <3
DATE: 08/16/22 9:25am
SUBJECT: LOL Look at this
FROM: Marybeth Kirkman <MK83@gmail.com>
TO: Fred K. <F.Kirkman@BWDesign.com>
Sweetheart don't forget we work for money. Two more years and you can open your own shop. But that video is LOL. What's with all the missiles shooting at cities? Who is this presentation for?!?
Don't forget to stop and pick up Chester at vet.
BumbleBee
DATE: 08/16/22 9:30am
SUBJECT: Exceletor Satellite Network
FROM: Dana <CEO@BWDesign.com>
TO: Jayson <J.Willems@BWDesign.com>
CC: Design Launch Team <Launch@BWDesign.com>, Fred K. <F.Kirkman@BWDesign.com>
Approved but let's choose another font for final. Will approve with client.
Dana
DATE: 08/16/22 9:45am
SUBJECT: Exceletor Pres. v1
FROM: Dana <CEO@BWDesign.com>
TO: Chad <TheChad@Exceletor.com>
CC: Jayson <J.Willems@BWDesign.com>
Hey Chad,
Thanks again for this opportunity. I've cc'ed my Creative Director, Jayson, on this email as well. Here is a v1 for you. Let us know if you have any thoughts.
Dana
DATE: 08/16/22 12:30pm
SUBJECT: Exceletor Pres. v1
FROM: Chad <TheChad@Exceletor.com>
TO: Dana <CEO@BWDesign.com>
CC:
Dana! This is DOPE!
Seriously sick. I just have a few thoughts:
- Can missiles be scarier?
- Possible to keep final frame of flaming cities on loop? May need to vamp during this portion and keep prezzy goin.
- Can you add some more 'Exceletor' feel onto the transitions? We want people to associate us with technology and advancements and transitions feel current day and not next-gen.
Seriously tight.
C
DATE: 08/16/22 12:35pm
SUBJECT: FWD: Exceletor Pres. v1
FROM: Dana <CEO@BWDesign.com>
TO: Design Launch Team <Launch@BWDesign.com>, Fred K. <F.Kirkman@BWDesign.com>, Aly M. <A.Montrose@BWDesign.com>
CC: Jayson <J.Willems@BWDesign.com>
Team, see notes attached. Need this by EOD.
| Missiles scarier?
| Next gen transitions?
| Vamp flaming cities?
| Different font?
DATE: 08/16/22 12:35pm
SUBJECT: FWD: Exceletor Pres. v1
FROM: MAILER DAEMON <admin@bwdesign.com>
TO: Dana <CEO@BWDesign.com>
USER: Aly M. <A.Montrose@BWDesign.com> no longer registered at this domain. Please contact your web administrator if you believe you received this email in error.
DATE: 08/16/22 9:12pm
SUBJECT: Exceletor Pres. v2
FROM: Jayson <J.Willems@BWDesign.com>
TO: Dana <CEO@BWDesign.com>
CC: Design Launch Team <Launch@BWDesign.com>, Fred K. <F.Kirkman@BWDesign.com>
Dana,
Here is v2. We tried to up the next-gen feel of the graphics and included juuuuust audible screams for when cities are hit with nuclear missiles. Included a countdown for missile launch as a freebie/add-on (approved with finance as well!)
Enjoy!
Jayson
DATE: 08/17/22 8:47am
SUBJECT: Exceletor Pres. v2
FROM: Dana <CEO@BWDesign.com>
TO: Chad <TheChad@Exceletor.com>
CC: Jayson <J.Willems@BWDesign.com>
Chad,
Here is v2 addressing your notes. If this is approved, let me know who on your team to send invoice. We can eat the wire fee on this one since you're an old pal. ;-)
/- D
DATE: 08/17/22 12:30pm
SUBJECT: Exceletor Pres. v2
FROM: Chad <TheChad@Exceletor.com>
TO: Dana <CEO@BWDesign.com>
CC:
YOU. ARE. A. LIFESAVER.
Giving this to the team now. Send over master when you get a sec.
OMG the countdown is amazing! I'll have team rig that up in the base as well.
C
DATE: 08/17/22 12:32pm
SUBJECT: Exceletor Pres. v2
FROM: Dana <CEO@BWDesign.com>
TO: Chad <TheChad@Exceletor.com>
Attached is master file. I also attached invoice, feel free to forward to your finance team.
I've always wanted to work in a "base"! You're living the dream. Let's catch up when things settle down.
D
DATE: 08/21/22 9:32am
SUBJECT: RE: Exceletor Pres. v2
FROM: Dana <CEO@BWDesign.com>
TO: Chad <TheChad@Exceletor.com>
Hey Chad,
Hope this finds you well. Wondering if you had a chance to send invoice to finance. Haven't seen any wires yet.
Dana
DATE: 08/22/22 9:32am
SUBJECT: RE: Exceletor Pres. v2
FROM: Dana <CEO@BWDesign.com>
TO: Chad <TheChad@Exceletor.com>
Chad,
Reaching out again. Surprised I haven't heard anything.
Dana Reymonde
DATE: 08/23/22 9:05am
SUBJECT: Is this the same exceletor???
FROM: Jayson <J.Willems@BWDesign.com>
TO: Dana <CEO@BWDesign.com>
Dana,
Don't want to alarm you but you might want to check on your friend? Unless this is another Exceletor....? Check out the article. They worked in a volcano base?! And were going to launch missiles at every NATO member??! I thought our pres was tongue in cheek/some kind of internal joke for their quarterly meeting.
Jayson
DATE: 08/23/22 9:14am
SUBJECT: Client Non-Payment
FROM: Dana <CEO@BWDesign.com>
TO: Henry <Counsel@BWDesign.com>, Henry Myers <H.Myers@MyersMyerslaw.com>
Henry,
A recent client of ours was involved in the volcano base/missile attack and I haven't heard from them in a week regarding payment for a job we completed for them.
What are our options to recoup our invoice?
Dana